Showing unlikely friendships among animals worked really well for Android. It can also melt your heart with delight. When strangers become friends, especially the furry ones, it may catch you by surprise. To date, the German sportswear giant has recruited over eight million runners and has raised over $2.5 million in funds for Parley’s initiativesįriends Furever was created by Droga5 for Android. This ad is a promo for the series that shows how Adidas is reusing plastic waste to create new shoes for athletes to bring credibility to their new cause. He became a household name during the 90s for infomercials, and it was reported that he and his business partner generated over $1 billion in sales.Ī Mission for Our Oceans – Adidas x ParleyĪdidas collaborated with Parley and ultramarathon runner Timothy Olson to bring awareness to how plastic waste is impacting oceans, ecosystems, and coastal communities. Read more: Understanding the Role of Pathos in Advertisingīilly Mays pitches OxiClean’s multipurpose stain remover by cleaning different products to exhibit its quality and practicality. This is why Wiener Stampede ranked first among consumers for purchasing intentions. Seeing dachshunds dressed as hot dogs fast approaching their owners who in turn are dressed as Heinz ketchup bottles is just… wild yet heart-warming.įeaturing happy pets in your ads will always evoke fuzzy feelings of happiness and joy. The profits are invested back to provide aid to the farmers.ĭavid ad agency created Wiener Stampede for Heinz and it debuted at Super Bowl 50. The ad shows the brand’s credibility and highlights the farms of Colombia where most of Laughing Man Coffee is produced. His main idea was to give back to the coffee farming community by improving their lives. Laughing Man Coffee was co-founded by Hugh Jackman. The standout aspect of the ad is its over-the-top visual demonstration of how useful flex tape is in certain situations, such as being able to patch anything–even underwater!īelieve in a Better Way – Laughing Man Coffee Phil Swift (presenter) the CEO of Flex Seal lays out all of the necessary information about the product that will influence viewers. It relies on the emotions of love and happiness to showcase the dynamics of a parent-child relationship. And the campaign pays tribute to mothers all around the globe. P&G partnered with Wieden+Kennedy to produce the Olympics’ ad series, Thank You, Mom. Now let’s take a look at rhetoric in action in some popular ads so you can get some inspiration for yourself.Įxamples of ethos, pathos, and logos in advertisements Read more: Rhetoric in Presidential Slogans: Lessons for Video Marketers You can use statistics, performance metrics, past evidence, and product utility to make a compelling case in your advertisement. Your audience can be persuaded if you can present a factual argument that’s based in reason.Įxample: This durable, pocket-sized, camera is perfect for adventurers on the go. Tugs on the heartstrings, doesn’t it? There you have it, pathos. It allows marketers or advertisers to appeal to people’s emotions and beliefs.Įxample: A bag of chips can bring the whole family together. It’s why many brands partner up with doctors, athletes, and actors to feature in advertisements to endorse their products. It highlights the credibility and trustworthiness of your argument that can help you persuade your audience to buy your product or service.Įxample: As a three-time Olympic gold medalist, I can assure you that this energy drink will improve your fitness and stamina.Įmphasis on being an Olympic gold medalist showcases the speaker’s credibility. But before we begin, let’s take a quick glance at what the terms mean.Įthos refers to authority and credibility. This post will dig into how advertisements have been using these forms of persuasion cleverly. Marketers and advertisers use these modes of persuasion in their campaigns to inspire viewers to take action. These persuasion techniques form the triangle of rhetoric. If you’re passionate about storytelling, you may have heard of ethos, pathos, and logos.
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